What is Search Engine Optimization ?

Defination of Search Engine Optimization

 
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

or

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
 
 

Introduction :

Search engine ranking is a system of strategies, techniques and tactics employed to increase the volume of visitors to a website by obtaining a new high-ranking placement within the search results page of a search engine (SERP) — which include Google, Bing, Yahoo as well as other search engines.

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

Website creation is just one aspect of online identity. But promoting your business is very important. Promoting means listing your website at top positions on leading search engines like Google, Yahoo, Bing, AOL and other popular search engines. Search Engine Optimization (SEO) by Dreams International is highly cost effective and best way to promote your business online. Quality traffic and Website popularity is guaranteed by us. Website promotion is the most significant step for online exposure of a business.

Types of Search Engine Optimization (Success Factors) :

• On-Page SEO :
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

 
• Off-Page SEO :
Off-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.

 
• Violations :
Make no mistake; search engines want people to perform SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific SEO techniques.
However, there are some techniques that search engines deem “spam” or “black hat”, which could result in your pages receiving a ranking penalty or, worse, being banned from the search engines entirely.